What We Run

Programs.

Hands-on programs that turn interest in sports into real industry experience — from year-long mentorship to building campaigns for real sports organizations.

Flagship · Now Running

Professional Mentorship Program

A structured, cohort-based experience pairing UT Austin students with working sports industry professionals for a full academic year — real problems, real mentors, real career momentum.

  • Curated 1:1 mentor pairings
  • Capstone Projects with real industry challenges
  • Career development, branding & networking
Explore the Program
Coming Spring 2027

TMSA SportsLab

Our newest hands-on program. Students develop Gen Z-focused marketing campaigns, creative strategies, and solutions for sports organizations and industry partners.

  • Real briefs from real sports organizations
  • Learn. Create. Pitch. Make an Impact.
  • Applications, projects & partners — info coming soon
See What's Coming

Ready to get in the game?