Hands-on programs that turn interest in sports into real industry experience — from year-long mentorship to building campaigns for real sports organizations.
A structured, cohort-based experience pairing UT Austin students with working sports industry professionals for a full academic year — real problems, real mentors, real career momentum.
Our newest hands-on program. Students develop Gen Z-focused marketing campaigns, creative strategies, and solutions for sports organizations and industry partners.
Guest speakers from teams, leagues, agencies, and brands — from the Las Vegas Raiders to Austin FC — come to campus to share how they broke in.
See what's onGeneral meetings, networking nights, profit shares, and behind-the-scenes experiences that connect members with each other and the industry.
See what's on