Texas Minority
Sports Association

Elena Chung is a high-impact sports marketing and partnership executive with a proven track record of innovating the sports and entertainment experience. Currently serving as the Manager of Partnership Activation for the Cleveland Browns, Elena specializes in turning corporate sponsorships into meaningful, community-minded platforms—from driving sustainability in stadium operations to leading high-profile initiatives supporting active-duty military and veterans.

Prior to joining the Browns, Elena served as the Manager of Partnership Marketing & Activation with the Cleveland Cavaliers, where she led a strategic team delivering top-tier value to corporate partners, and as Manager of Hospitality at Genesco Sports Enterprises in Seattle, managing major brand activations for clients like T-Mobile.

Nicole Mayberry is a dynamic communications strategist and community leader with over 15 years of experience driving high-impact PR, strategic marketing, and corporate partnership activations. As the Community Relations and PR Lead at the PGA of America, Nicole plays a key role in connecting the home of golf to the broader community in Frisco, Texas, elevating high-profile championship events, and introducing diverse audiences to the sport through immersive experience-driven initiatives.

A passionate advocate for education and civic engagement, Nicole also serves as an Adjunct Professor at Southern Methodist University (SMU), where she teaches Advanced Sports PR in the Applied Physiology and Sport Management program, mentoring the next generation of sports business professionals. Before taking on her leadership role at the PGA of America, Nicole managed strategic resort marketing for the Omni PGA Frisco Resort, oversaw multi-million-dollar national brand partnerships at Topgolf, and led corporate relations and major community event activations for Children’s Health in the DFW metroplex.

Lindell Galvan is a goal-driven sports marketing leader who brings passion, grit, and authenticity to building high-impact brand partnerships and experiential marketing activations. As a Senior Account Manager at Octagon, Lindell plays an integral role in driving global event execution and client strategy—most notably leading experiential activation initiatives for The Home Depot across North American host cities during major global sporting events, including the FIFA World Cup 2026™.

A first-generation college graduate originally from the Rio Grande Valley in Texas, Lindell brings a diverse perspective and a relentless commitment to professional development, financial literacy, and collaborative teamwork. Prior to her current role at Octagon, she built a strong foundation across sports business, hospitality, client relations, and brand strategy through client-facing roles in New York City, including experiences with Madison Square Garden Entertainment Corp., On Location, and VOLO.

Krystin King is an experienced, creative marketing leader in professional sports, currently serving as the Senior Director of Marketing for the Frisco RoughRiders (the Double-A affiliate of the Texas Rangers). Having spent over eight years advancing through the organization, Krystin oversees the brand strategy, digital campaigns, promotional schedules, creative content, and game-day fan experiences that keep Riders Field vibrant and engaging for fans across North Texas.

Throughout her tenure with the RoughRiders, Krystin has spearheaded creative campaigns that gained national attention—including bringing team activations to SportsCenter and producing game broadcasts aired on MLB Network. She is especially passionate about youth engagement and community outreach, leading initiatives like the team's Kids Club to record-breaking growth and managing local partnership activations. Deeply invested in mentorship, Krystin also serves as a mentor in the MiLB Women in Baseball Mentorship Program, helping empower the next generation of sports business professionals.

Steven Marino is a seasoned sports sales leader and culture builder with over a decade of experience driving revenue growth, developing sales talent, and executing high-value ticket and premium seating strategies. As the Senior Director of Sales Development for the Washington Wizards, Steven leads sales development teams under Monumental Sports & Entertainment, overseeing performance, driving new business strategy, and establishing record-breaking revenue milestones for the franchise.

Steven is known for his commitment to talent development, mentorship, and fostering a high-performance culture. Prior to joining the Wizards in 2022, he built an extensive career in venue and ticket sales across major sports markets. His previous roles include managing premium sales for Legends Global Sales at SoFi Stadium and Hollywood Park in Los Angeles, driving premium seating for Comcast Spectacor in Philadelphia, and leading ticket sales consulting with The Aspire Group.

Alex Martinez is a global talent transformation executive, leadership advisor, and executive search partner with extensive experience translating organizational strategies into high-performing workforce systems. As the Co-Founder & Managing Partner of Marlex Advisory and an Executive Search Partner with Creative Talent Endeavors, Alex partners with CEOs, CHROs, and senior leadership teams across the sports, retail, CPG, and quick-service restaurant (QSR) sectors to navigate pivotal moments of growth, organizational transition, and strategic reinvention.

Throughout his career, Alex has designed and executed talent acquisition, leadership development, and equity strategies for major global brands—including Nike, Pepsico, Walmart, Yum! Brands (Pizza Hut), and Deloitte Consulting. At Nike, he served as Senior Director of Sports Partnerships & Talent Innovation Programs, where he launched high-profile talent initiatives in collaboration with athlete transition programs (WNBA, NFL Player Care Foundation) and signature athlete design crews. A first-generation college graduate, Alex is deeply committed to expanding diversity in sports leadership and serves on the board and advisory councils for the Dallas Wings Champions of Change committee and the Association for the Advancement of Latinos in Sports.

Brianna (Bri) Lester is an accomplished sports business leader operating at the intersection of premium account strategy, fan experience, and relationship management. As Manager of Premium Service for the Las Vegas Raiders, Brianna leads retention and high-touch strategy for a portfolio of over 2,300 Personal Seat License (PSL) Members, driving partner engagement, long-term loyalty, and revenue in one of the world's most dynamic sports and entertainment markets.

A former two-sport Division I athlete in basketball and volleyball, Brianna brings a unique dual perspective to her front-office career, understanding both athlete development and the business of sports. Her professional footprint spans high-profile event operations, including leading VIP guest experiences for Super Bowls LVIII and LIX with Populous, along with brand activations across the NFL, WNBA, and collegiate athletics. Brianna is a passionate advocate for representation and community impact, serving as a panelist, moderator, and speaker at major industry forums including the Sportsimist Summit, the Black Sports Business Symposium, and the White House celebration for National Black Women in Sports Day.

Laura Sorto is a UT Austin alumna who has built a career in strategic communications across professional sports, global events, and space exploration. She currently leads communications projects through LGS Communications and has held roles with CONCACAF, NASA, the Houston Dash, the Phoenix Mercury, Austin FC, and other organizations.

Her sports career began at UT Austin, where she supported Texas Athletics media relations. Laura brings valuable insight into sports communications, storytelling, and community engagement. TMSA looks forward to welcoming her to the program in Spring 2027.